1.0Insight Partnershttps://www.insightpartners.comDeanna Uzarskihttps://www.insightpartners.com/ideas/author/deanna-uzarski/rich600338<blockquote class="wp-embedded-content" data-secret="Qtwzzfqwo6"><a href="https://www.insightpartners.com/events/scaleupceo-monetization-b2b-saas-products/">ScaleUp:CEO – Mastering Monetization for B2B SaaS Products</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.insightpartners.com/events/scaleupceo-monetization-b2b-saas-products/embed/#?secret=Qtwzzfqwo6" width="600" height="338" title="“ScaleUp:CEO – Mastering Monetization for B2B SaaS Products” — Insight Partners" data-secret="Qtwzzfqwo6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.insightpartners.com/wp-content/uploads/2023/11/Pricing-webinar-hero-image.jpg17601000You have the product, you have the demand, but do you have the right pricing strategy in place?  Packaging and pricing are some of the most effective growth levers, yet they remain one of the least understood aspects of business. Frequently, founders leave opportunities on the table by choosing pricing structures that don’t optimize for […]